By Dick Morris on October 31, 2012
Voters have figured out that President Obama has no message, no agenda and not even much of an explanation for what he has done over the past four years. His campaign is based entirely on persuading people that Mitt Romney is a uniquely bad man, entirely dedicated to the rich, ignorant of the problems of the average person. As long as he could run his negative ads, the campaign at least kept voters away from the Romney bandwagon. But once we all met Mitt Romney for three 90-minute debates, we got to know him — and to like him. He was not the monster Obama depicted, but a reasonable person for whom we could vote.
As we stripped away Obama’s yearlong campaign of vilification, all the president offered us was more servings of negative ads — ads we had already dismissed as not credible. He kept doing the same thing even as it stopped working.
The result was that the presidential race reached a tipping point. Reasonable voters saw that the voice of hope and optimism and positivism was Romney while the president was only a nitpicking, quarrelsome, negative figure. The contrast does not work in Obama’s favor.
His erosion began shortly after the conventions when Indiana (10 votes) and North Carolina (15) moved to Romney (in addition to the 179 votes that states that McCain carried cast this year).